About us


At the Serein Group, our love for fashion drives who we are and what we do. Every day.

The brands of the Serein Group complement each other in a unique way to help people perform better, look better, feel better. Our products break records, set trends, make history. Every day. All over the world. Welcome to the Serein Group.

It is not only about faster shoes and fashion statements. Just as a shoe is more than padding and foam, there is more to us than just the product. Everything we do is bound by one simple thought: we strive to help you perform at your best. Your success is our ambition. Your defeat spurs us on to be better.

Our brands complement each other like the skills of an exceptionally gifted decathlete.

Our consumers’ brand love is based on our employees’ extraordinary passion for a sporting lifestyle. With dedication, commitment and team spirit, we continuously innovate to establish new benchmarks in everything we do. Shaping the sporting goods industry sustainably is more than a job. It’s our impulse, an attitude that is truly dear to our hearts. It drives us.  



Employing more than 20 people in over 3 countries, we produce more than 7 thousands product units every year and generate sales of $133,000 (all figures relate to 2016). These numbers alone can easily suggest that our Group is quite a complex organization. True. But we keep things simple, lean and fast. And we will use this approach now to tell you what our company is all about. Ready ... set, go.